Operations Architect · Founder Partner
I help founders across the US, UK, Canada, and Australia build the operational infrastructure underneath their growth. Whether you're scaling a brand through chaos, building one from scratch, or closing the leads that turn momentum into revenue, I'm your person.
// system architecture
struktural relief™
Who I work with
Whether you're scaling through chaos or designing something deliberate from day one, the work looks similar. The relationship looks the same.
for founders in motion
You've built something real. Revenue is growing. The team has doubled. And somewhere between the wins, you've started feeling that growth is making things harder, not easier.
You're the bottleneck. The team waits on you. Senior hires haven't worked out the way you hoped. Sales momentum is there but the operations underneath aren't keeping up.
for founders at the start
The best time to design your operating system is before you need one desperately. I've helped founders across the US, UK, Canada, and Australia launch new brands and ventures from scratch, then build the sales momentum and infrastructure to grow them sustainably.
Not bureaucracy. The right amount of structure to move fast without paying for it later in operational debt, key-person risk, and structural rebuilds.
How I work
I don't parachute in with a deck. I learn your business, find the real gaps, and build the systems that fit. Then I hand them over to a team that can actually run them.
Not as the org chart shows it. Not as the founder describes it. As it actually operates on a Tuesday at 2pm when something goes wrong. The first week is about seeing, not solving.
Most "people problems" turn out to be systems problems. Most growth problems turn out to be structure problems. I find the root cause and tell you honestly what's actually going on.
Notion. Airtable. Miro. Whatever your team already lives in. A system your team won't use isn't a system. It's a slide. I build for adoption, not for handover decks.
The goal is to make myself unnecessary. When I leave, your team owns it completely. The business runs cleaner than when I arrived. I'm a message away if you need me, but you shouldn't.
"Structure isn't a constraint on growth. It's the condition for it. The founders who scale cleanly aren't smarter. They just stop treating chaos as the price of momentum."
The Struktekale Philosophy
What I build
The infrastructure that growing businesses need, designed to fit your goals and built in the tools your team already uses.
Org structure, decision rights, KPIs per function, weekly operating rhythm, full Notion build.
Dashboards, scorecards, P&L systems, chargeback and complaint tracking. See everything, react to nothing.
Living documentation in Notion. Miro process maps. Department wikis. Owned, current, actually used.
Tiered queues, response playbooks, dispute systems, feedback infrastructure. Revenue protection at scale.
Airtable bases for inventory, suppliers, POs, and expense tracking, with Notion integration for cross-functional visibility.
B2B sales pipelines, lead management, client onboarding, and CRM architecture. The systems that turn momentum into closed revenue.
Org design for 10 to 20, senior role sequencing, hiring roadmap, and 30 60 90 onboarding. Built without the chaos.
Jona · Founder, Struktekale
About me
I'm Jona. Operations architect, founder partner, and the woman behind Struktekale. I've spent years inside growing businesses, building the operational infrastructure that lets founders breathe again.
My work spans DTC and consumer brands, but it doesn't stop there. I've helped founders across the US, UK, Canada, and Australia build new brands from scratch, close B2B leads, manage clientele, and create the sales momentum that turns ideas into real revenue.
I've sat in the chair you're in. I've held the chaos. I've watched the same problems show up in different clothes, and I've built the systems that make them stop.
What I do isn't consulting. It's partnership. The kind of relationship where I treat your business like it's mine, push back when I need to, and stay close until the work is genuinely done.
Let's talk
A real conversation about where you are, what's breaking, and whether I'm the right person to help. No pitch. No pressure. Just honest operator-to-founder talk.
Talk to me, 15 min